Thuluth Cafe
2020

Logo Design, Brand Identity,   Packaging Design

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Thuluth Cafe is a sophisticated premium cafe. Its first branch was opend in Prince  Sultan st. - Jeddah. 

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The sophistication of the cafe was inspired by the Arabic script "Thuluth". The script is called "Thuluth" because it used to be written by 1/3 of an original Arabic calligraphy pen.

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We took this concept to another level, and adopted the 1/3 - 2/3 rule on almost all brand applications including brand colors.