Logo Design, Brand Identity, Packaging Design
Thuluth Cafe is a sophisticated premium cafe. Its first branch was opend in Prince Sultan st. - Jeddah.
The sophistication of the cafe was inspired by the Arabic script "Thuluth". The script is called "Thuluth" because it used to be written by 1/3 of an original Arabic calligraphy pen.
We took this concept to another level, and adopted the 1/3 - 2/3 rule on almost all brand applications including brand colors.