Inspired by the Arabic script “Thuluth”, the Thuluth cafe was founded. It is a premium find cafe for calligraphy lovers and art enthusiasts in general.
When designing the logo, we wanted to capture the essence of the brand: quite, premium, artist, fine.
And since the name of the brand is “Thuluth Cafe”, we couldn’t but apply the rule of 1/3 on the logo to be inspired by the brand name itself which was inspired by the Arabic script.
By the way, the Thuluth script is called that because they used the 1/3 of the original pen to write it with.