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Food & Beverages


Miraq launch had to break all rules we know about the honey industry in Saudi. As a sophisticated brand selling premium honey mainly as gifts, the brand needed to be presented in a very unique and creative way. 

To present the brand in a unique way, we had to think of a great story inspired from the tagline "Taste The Inspiration", and we had to make sure that every shot was done authentically with no CGI. 


The results were outstanding and the process was more than amazing. 


Mixing different types of honey to get the effect of "different in colors" as the Quran describes honey.


The whole story of the reveal was inspired by the tagline" Taste The Inspiration". Which was originally inspired from the Quran as shown in Miraq Branding Case study.

Behind The Scenes

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