we've been reached by Mercedes-Jeddah marketing team to establish a whatsapp campaign.

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Mercedes wanted to create informative, promotional, fun content to be sharable via Whatsapp. 

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The challenge we faced is that it was the first time for Mercedes to enter such a platform, so it might look weird or unaccepted for some people. At the end of the day these contents will be entering their phone.

Therefore, we decided to come up with a series of content that is smooth, so not a lot. And beautiful so people would not mind having these contents sent to them.

So we created four main themes: Easy to enjoy, Simple, Smart, and Local.