Ministry of Investment is encouraging investors from China and India to invest in Saudi. One way to appeal to visitors is through visual communication.

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in an attractive, welcoming, readable ”حَيَّاكمُ“ To write the word way. We must highlight the beauty of our culture through Arabic calligraphy, while sending a message of how Saudi is open for new investments and innovations.

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We treated the manuscript as a logo rather than an “artwork”. This way we get to adopt it on multiple applications. And keep it flexible for other usages.