Ministry of Investment
Ministry of Investment is encouraging investors from China and India to invest in Saudi. One way to appeal to visitors is through visual communication.
in an attractive, welcoming, readable ”حَيَّاكمُ“ To write the word way. We must highlight the beauty of our culture through Arabic calligraphy, while sending a message of how Saudi is open for new investments and innovations.
We treated the manuscript as a logo rather than an “artwork”. This way we get to adopt it on multiple applications. And keep it flexible for other usages.