Darat al-Qahwa is a 50 years old coffee roaster and in it is considered to be the first cafe in Jeddah. It is well known for it is quality and traditional coffee roasting methods. Darat al-Qahwa serves a wide range of customers and could attract the old & new generations.
The main concern of Darat al-Qahwa team was to build a new marketing strategy and visual executions that reflects the heritage, values, and traditions of the brand and the people behind it. Whilst keeping a standards of current market activities and visual appearances.
We were responsible to create the full visual identity (except the logo), and apply it on all digital and physical brand touch-points.